February, 24

2015 Zverev centre for contemporary art, Moscow; 2017 PROGR Foundation, Bern

Audiovisual installation, 2015
Duration: 4’00”
Idea & Production: Alexander Minchenko
Director: Alexander Yegorov
Camera: Alexander Minchenko
Actors: Grigory Chebotaryov, Sergey Geychenko
Composer: Sergey Geychenko

‘We suppose the essence of music perception cannot be replaced with visual or any other non-auditory methods. Cinematic/interface/gadget experience has turned it to the state where only visual matters. A listener reconstructs an image of a living character and, if it is needed, music videos, critical texts and discussions relieve her/him to follow this way. The first and utmost non-figurative medium is under attack. We think music can convey senses, draw into empathy, develop abstract spaces, spheres, but it is almost impossible for it now to become unantropological and stay disconnected from subject/object relationship. We are calling for independent listening. No videos, no texts, no additional data!’

The work consisted of two parts.

The first was an audial room with the manifesto video projection on the wall. There visitors could listen to music.

The second one had the same setup, but a video screen was installed instead of the plate. The video was directed by Alexander Yegorov, who has strong background on fashion photography and video production. His aimed to bring the trendy feel and univocal visualization to the musical piece, providing some quotations of Anton Corbijn and indie promo videos.

Visitors could compare their impressions while listening to the same musical piece under different conditions.